Own the DigitalOwn the Digital

CLOUDSCALE — B2B SAAS FOR SUPPLY CHAIN MANAGEMENT

LINKEDIN ADS, X (TWITTER) ADS & AI-POWERED ADVERTISING

CloudScale is a B2B SaaS platform that helps mid-to-large enterprises optimize their supply chain operations using predictive analytics and real-time inventory tracking. With an average contract value of $45,000 and a sales cycle of 60–90 days, they needed a performance marketing strategy that could identify, nurture, and convert high-intent decision-makers not just generate vanity leads. Their previous agency had delivered thousands of MQLs, but sales complained that 89% were unqualified.

PROBLEM FACED

CloudScale approached Own the Digital with the following challenges:

01

Low-Quality Lead Generation

LinkedIn campaigns were generating 100+ leads per month, but only 11% were converting to SQLs. The targeting was too broad, reaching junior analysts instead of decision-making directors and C-level executives.

02

Expensive LinkedIn Cost-Per-Lead

At $150+ per lead, LinkedIn was their most expensive channel. Without a reliable filter and clear user routing, the budget was wasted on prospects who would never buy.

03

No Cross-Channel Attribution

Google and Meta were taking credit for the same conversions. For sales cycles that took months, there was no way to track first-time touchpoints vs dynamic email/ad nurturing, leading to inefficient budget allocation.

04

Zero Presence on X (Twitter) for B2B Thought Leadership

Competitors were dominating industry conversations on X, building authority through threads, graphics, and replies. CloudScale lacked a programmatic strategy to reach tech-forward B2B buyers who run high-impact accounts.

05

Long Sales Cycle with No Mid-Funnel Nurturing

Leads stayed in the pipeline for 90+ days. There was no automated personalization for CloudScale's various target accounts, leading to massive drop-offs between demo request and deal close.

SOLUTIONS IMPLEMENTED

To address these challenges, Own the Digital implemented AI-powered automation across marketing and customer support.

01

LinkedIn Ads Precision Targeting & Funnel

  • Account-Based Marketing (ABM) Campaigns — Built hyper-targeted ABM campaigns matching a list of 2,500 target accounts directly to verified titles (CSCOs, VPs of Logistics, VPs of Supply Chain, Directors of Procurement, etc.).
  • Thought Leadership Sponsored Content — Promoted high-value assets — like the '2026 Global Supply Chain Report' — to B2B decision-makers, offering direct value before pitching.
  • Conversational Ads & InMail — Deployed personalized ads to invite target profiles to custom webinars, achieving high response rates.
  • Lead Gen Forms with AI Routing — Intercepted leads instantly, auto-routing qualified SQLs to sales calendars while placing others into educational email sequences.
02

X (Twitter) Ads for B2B Authority & Demand Gen

  • Promoted Threads & Info-Graphics — Launched industry-specific threads analyzing supply chain disruptions. Shared details on competitor analysis and supply chain frameworks.
  • Website Traffic & Retargeting — Drove X traffic to high-intent landing pages, then retargeted visitors on LinkedIn.
  • Custom Group Campaigns — Targeted B2B decision-makers on X by building custom audiences based on profile handles of competitors and industry forums.
03

AI-Powered Advertising & Nurture Orchestration

  • Predictive Lead Scoring — Implemented AI models to score incoming leads based on corporate firmographic and behavioral data.
  • Multi-Touch Attribution — Integrated a custom multi-touch attribution model to track exact ad clicks and paths.
  • Automated Account Nurturing — Triggered highly personalized email and retargeting ads dynamically based on account lifecycle stage.

RESULTS ACHIEVED

Our Comprehensive Approach Led To Significant Improvements in The Client's Online Performance:

$42LINKEDIN COST PER LEAD

Reduced LinkedIn cost per lead from $150 to $42 within 6 months through ABM targeting and creative testing.

31%LEAD-TO-SQL CONVERSION

Increased lead-to-SQL conversion from 11% to 31% within 6 months using AI qualification and active nurturing.

18.4KX (TWITTER) FOLLOWERS

Expanded community from 1,200 to 18,400 followers for the brand through thought leadership campaigns.

34 / MONTHX-DRIVEN DEMO REQUESTS

Grew outbound qualified demo requests every month from 2, compared to zero before intervention.

61 DAYSAVERAGE SALES CYCLE

Reduced the sales cycle length from 87 days to 61 days with dynamic mid-funnel personalization.

$8.7MPAID PIPELINE GENERATED

Attributed qualified pipeline from $2.1M to $8.7M within 8 months using multi-channel performance marketing.

$68COST PER QUALIFIED LEAD (BLENDED)

Blended cost per qualified lead reduced from $220 to $68.

89%AI LEAD SCORING ACCURACY

AI-powered lead scoring achieved 89% accuracy in predicting sales outcomes.

CLIENT TESTIMONIAL

Here what our client had to say about their transformation with Own the Digital.

VP OF MARKETING, CLOUDSCALE

“Other agencies gave us leads. Own the Digital gave us pipeline. The AI lead scoring saved our sales team 15 hours a week, and advertising on X got us into boardrooms we couldn't reach before. Our outbound demo requests went from 2 to over 34 a month.”

By Combining Precision LinkedIn Account Targeting and AI-Driven Lead Scoring, CloudScale Dramatically Shortened Sales Cycles, Reduced CPL, and Built a Highly Lucrative Enterprise Sales Pipeline.